Yeezy Wave Runner 700 Release Postmortem

YEEZY WAVE RUNNER 700 - SOLID GREY / CHALK WHITE / CORE BLACK - August 13, 2017

YeezySupply.com

The Yeezy Wave Runner 700 released only at yeezysupply.com.

The release of the the Wave Runner was unexpected and unannounced. Unlike any release before, YeezySupply sent an email allowing cancellations of Wave Runner orders.

Timeline

  • Sunday 1:11 PM EST - Password page went up @theyeezymafia
  • Sunday 2:39 PM EST - Password page went down and Season 5/Calabasas was available for purchase @theyeezymafia
  • Sunday 11:44 PM EST - Email allowing cancellation of Wave Runner orders sent @theyeezymafia
  • Monday 6:30 PM EST - Yeezy Supply sends cancellation emails. @YeezyTalkWW
  • Monday 7:36 PM EST - Yeezy Supply restocks the Wave Runner 700 for international orders only. When entering shipping address country "United States" was not an option. @YeezyTalkWW
  • Monday 7:19 PM EST - Wave Runner sells out on Yeezy Supply @theyeezymafia

Links

Data

yeezysupply.com/products/wave-runner

{
  "product_id": "wave-runner",
  "title": "YEEZY WAVE RUNNER 700",
  "description": "<p>BOOST TECHNOLOGY <br>COLOR SOLID GREY / CHALK WHITE / CORE BLACK</p>",
  "brand": "CALA",
  "offers": [
    {
      "title": "Default Title",
      "offer_id": 49055649939,
      "sku": "",
      "price": 300,
      "currency_code": "USD",
      "in_stock": false
    }
  ],
  "thumbnail_url": "//cdn.shopify.com/s/files/1/1765/5971/products/wave-runner-700.jpg?v=1502566796"
}

700.yeezysupply.com/products/yeezy-wave-runner-700

{
  "product_id": "yeezy-wave-runner-700",
  "title": "YEEZY WAVE RUNNER 700",
  "description": "BOOST TECHNOLOGY<br>COLOR SOLID GREY / CHALK WHITE / CORE BLACK",
  "brand": "YEEZY SUPPLY",
  "offers": [
    {
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      "offer_id": 39551157445,
      "sku": "665570034734",
      "price": 300,
      "currency_code": "USD",
      "in_stock": true
    },
    {
      "title": "4.5",
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    {
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      "price": 300,
      "currency_code": "USD",
      "in_stock": true
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      "price": 300,
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      "price": 300,
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      "price": 300,
      "currency_code": "USD",
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  ],
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}