Zebra Yeezy Re-Release Postmortem

CP9654 - WHITE, CBLACK, RED - June 24, 2017

yeezysupply.com

The Yeezy Supply release for the Zebras was weird, because it was released around 5:00 am and restocked around 4:45 pm.

This was also the second release where Yeezy Supply restocked pairs after the initial release (the first being the Yeezy Powerphase re-release).

Timeline

Based on the past few releases, I had expected the shoes to drop between 8am central and 10am central. But I was wrong.

Details

The sneaker released at:

{
  "product_id": "yeezy-boost-350-v2-white-black-1",
  "title": "YEEZY BOOST 350 V2 WHITE BLACK",
  "description": "",
  "brand": "PLACEHOLDER",
  "offers": [
    {
      "title": "Default Title",
      "offer_id": 45001503955,
      "sku": "",
      "price": 220,
      "currency_code": "USD",
      "in_stock": false
    }
  ],
  "thumbnail_url": "//cdn.shopify.com/s/files/1/1765/5971/products/YEEZY-BOOST-350-V2-WHITE-BLACK_1250x_ea8d4250-9ff8-470e-ab97-161b547fc75a.jpg?v=1498260238"
}

There was a captcha at checkout.

I ended up getting stuck in the Shopify checkout throttle queue thing.

Adidas.com

Like the YeezySupply release, this Adidas.com (ADC) release also felt really weird compared to the past releases. I think this was because of two things:

  1. The site went into splash mode around 9am Central as usual, but nobody was able to get past it until an hour or two later
  2. There was a jig/hack that allowed people to get past the splash page. This jig was shared and used by many people.

The Jig

To get past the adidas.com/yeezy splash page, all you had to do was:

  1. Go to http://www.adidas.com/pl/apps/yeezy/
  2. Then go to http://www.adidas.com/us/apps/yeezy/

A lot of people couldn't get it to work, concluding that the jig was patched. Others claimed that the jig wasn't patched. I think its because people probably because tried going to http://adidas.pl/yeezy, instead of http://www.adidas.com/pl/apps/yeezy/. If you think about it, its clear why that is. The splash page uses cookies sent by the server. Cookies can't be shared across domains, which means visiting adidas.pl doesn't affect the cookies you have on adidas.com.

Hopefully this jig won't work on the next big release.

Consortium

Consortium released with a puzzle, as usual. The puzzle was a matching game. Here's what it looked like:

HOW TO PLAY

Click the shoe boxes to reveal the contents. Find the two Yeezys to win; but note that winning the game doesn't guarantee you'll get a pair, it gives you a chance to add to cart and beat others to ordering.

There were around 47 boxes to match from, which made the game really annoying.

Here's what it looks like once you win the game:

By the time I had won the game and tried to check out, the servers were dying and I wasn't able to checkout.

Kith.com

Normally Kith releases Yeezy's around midnight. But for the Zebra release, they didn't release until around 9am Central on Saturday.

Kith tried to hide the sneaker from bots and script kiddies by making the URL for the Zebra https://kith.com/products/flower-mountain-pampas-mutli-pink-black.

Here's what the product looked like:

{
  "id": 10596323911,
  "title": "adidas Originals Yeezy Boost 350 v2 - Zebra",
  "handle": "flower-mountain-pampas-mutli-pink-black",
  "description": "<p>Yeezy Boost 350 v2</p>\n<p>Full Primeknit upper</p>\n<p>Heightened collar</p>\n<p>Side panel branding</p>\n<p>Moc-stitch toe</p>\n<p>Boost-injected midsole</p>\n<p> </p>\n<p>Style: AACP9654</p>\n<p>Color: Zebra</p>\n<p>Material: Primeknit</p>",
  "published_at": "2017-06-24T10:00:02-04:00",
  "created_at": "2017-06-19T17:16:09-04:00",
  "vendor": "Adidas",
  "type": "Sneakers",
  "tags": [
    "350",
    "62417",
    "aacp9654",
    "adidas",
    "adidas originals",
    "adidas originals yeezy",
    "adidas originals yeezy boost 350 v2",
    "adidas Originals Yeezy Boost 350 v2 - Zebra",
    "black",
    "boost",
    "footwear",
    "mens",
    "red",
    "sneaker",
    "v2",
    "white",
    "yeezy",
    "yeezy boost",
    "yzy",
    "yzy szn",
    "zebra"
  ],
  "price": 22000,
  "price_min": 22000,
  "price_max": 22000,
  "available": false,
  "price_varies": false,
  "compare_at_price": 22000,
  "compare_at_price_min": 22000,
  "compare_at_price_max": 22000,
  "compare_at_price_varies": false,
  "variants": [
    {
      "id": 44903744071,
      "title": "4",
      "option1": "4",
      "option2": null,
      "option3": null,
      "sku": "889773948258",
      "requires_shipping": true,
      "taxable": true,
      "featured_image": null,
      "available": false,
      "name": "adidas Originals Yeezy Boost 350 v2 - Zebra - 4",
      "public_title": "4",
      "options": [
        "4"
      ],
      "price": 22000,
      "weight": 1361,
      "compare_at_price": 22000,
      "inventory_management": "shopify",
      "barcode": null
    },
    {
      "id": 44903744327,
      "title": "5",
      "option1": "5",
      "option2": null,
      "option3": null,
      "sku": "889773948050",
      "requires_shipping": true,
      "taxable": true,
      "featured_image": null,
      "available": false,
      "name": "adidas Originals Yeezy Boost 350 v2 - Zebra - 5",
      "public_title": "5",
      "options": [
        "5"
      ],
      "price": 22000,
      "weight": 1361,
      "compare_at_price": 22000,
      "inventory_management": "shopify",
      "barcode": null
    },
    {
      "id": 44903744583,
      "title": "6",
      "option1": "6",
      "option2": null,
      "option3": null,
      "sku": "889773948159",
      "requires_shipping": true,
      "taxable": true,
      "featured_image": null,
      "available": false,
      "name": "adidas Originals Yeezy Boost 350 v2 - Zebra - 6",
      "public_title": "6",
      "options": [
        "6"
      ],
      "price": 22000,
      "weight": 1361,
      "compare_at_price": 22000,
      "inventory_management": "shopify",
      "barcode": null
    },
    {
      "id": 44903744839,
      "title": "7",
      "option1": "7",
      "option2": null,
      "option3": null,
      "sku": "889773948128",
      "requires_shipping": true,
      "taxable": true,
      "featured_image": null,
      "available": false,
      "name": "adidas Originals Yeezy Boost 350 v2 - Zebra - 7",
      "public_title": "7",
      "options": [
        "7"
      ],
      "price": 22000,
      "weight": 1361,
      "compare_at_price": 22000,
      "inventory_management": "shopify",
      "barcode": null
    },
    {
      "id": 44903745031,
      "title": "8",
      "option1": "8",
      "option2": null,
      "option3": null,
      "sku": "889773948081",
      "requires_shipping": true,
      "taxable": true,
      "featured_image": null,
      "available": false,
      "name": "adidas Originals Yeezy Boost 350 v2 - Zebra - 8",
      "public_title": "8",
      "options": [
        "8"
      ],
      "price": 22000,
      "weight": 1361,
      "compare_at_price": 22000,
      "inventory_management": "shopify",
      "barcode": null
    },
    {
      "id": 44903745095,
      "title": "8.5",
      "option1": "8.5",
      "option2": null,
      "option3": null,
      "sku": "889773948104",
      "requires_shipping": true,
      "taxable": true,
      "featured_image": null,
      "available": false,
      "name": "adidas Originals Yeezy Boost 350 v2 - Zebra - 8.5",
      "public_title": "8.5",
      "options": [
        "8.5"
      ],
      "price": 22000,
      "weight": 1361,
      "compare_at_price": 22000,
      "inventory_management": "shopify",
      "barcode": null
    },
    {
      "id": 44903745223,
      "title": "9",
      "option1": "9",
      "option2": null,
      "option3": null,
      "sku": "889773948067",
      "requires_shipping": true,
      "taxable": true,
      "featured_image": null,
      "available": false,
      "name": "adidas Originals Yeezy Boost 350 v2 - Zebra - 9",
      "public_title": "9",
      "options": [
        "9"
      ],
      "price": 22000,
      "weight": 1361,
      "compare_at_price": 22000,
      "inventory_management": "shopify",
      "barcode": null
    },
    {
      "id": 44903745287,
      "title": "9.5",
      "option1": "9.5",
      "option2": null,
      "option3": null,
      "sku": "889773948210",
      "requires_shipping": true,
      "taxable": true,
      "featured_image": null,
      "available": false,
      "name": "adidas Originals Yeezy Boost 350 v2 - Zebra - 9.5",
      "public_title": "9.5",
      "options": [
        "9.5"
      ],
      "price": 22000,
      "weight": 1361,
      "compare_at_price": 22000,
      "inventory_management": "shopify",
      "barcode": null
    },
    {
      "id": 44903742791,
      "title": "10",
      "option1": "10",
      "option2": null,
      "option3": null,
      "sku": "889773948166",
      "requires_shipping": true,
      "taxable": true,
      "featured_image": null,
      "available": false,
      "name": "adidas Originals Yeezy Boost 350 v2 - Zebra - 10",
      "public_title": "10",
      "options": [
        "10"
      ],
      "price": 22000,
      "weight": 1361,
      "compare_at_price": 22000,
      "inventory_management": "shopify",
      "barcode": null
    },
    {
      "id": 44903742855,
      "title": "10.5",
      "option1": "10.5",
      "option2": null,
      "option3": null,
      "sku": "889773948180",
      "requires_shipping": true,
      "taxable": true,
      "featured_image": null,
      "available": false,
      "name": "adidas Originals Yeezy Boost 350 v2 - Zebra - 10.5",
      "public_title": "10.5",
      "options": [
        "10.5"
      ],
      "price": 22000,
      "weight": 1361,
      "compare_at_price": 22000,
      "inventory_management": "shopify",
      "barcode": null
    },
    {
      "id": 44903742919,
      "title": "11",
      "option1": "11",
      "option2": null,
      "option3": null,
      "sku": "889773948098",
      "requires_shipping": true,
      "taxable": true,
      "featured_image": null,
      "available": false,
      "name": "adidas Originals Yeezy Boost 350 v2 - Zebra - 11",
      "public_title": "11",
      "options": [
        "11"
      ],
      "price": 22000,
      "weight": 1361,
      "compare_at_price": 22000,
      "inventory_management": "shopify",
      "barcode": null
    },
    {
      "id": 44903742983,
      "title": "11.5",
      "option1": "11.5",
      "option2": null,
      "option3": null,
      "sku": "889773948036",
      "requires_shipping": true,
      "taxable": true,
      "featured_image": null,
      "available": false,
      "name": "adidas Originals Yeezy Boost 350 v2 - Zebra - 11.5",
      "public_title": "11.5",
      "options": [
        "11.5"
      ],
      "price": 22000,
      "weight": 1361,
      "compare_at_price": 22000,
      "inventory_management": "shopify",
      "barcode": null
    },
    {
      "id": 44903743047,
      "title": "12",
      "option1": "12",
      "option2": null,
      "option3": null,
      "sku": "889773948234",
      "requires_shipping": true,
      "taxable": true,
      "featured_image": null,
      "available": false,
      "name": "adidas Originals Yeezy Boost 350 v2 - Zebra - 12",
      "public_title": "12",
      "options": [
        "12"
      ],
      "price": 22000,
      "weight": 1361,
      "compare_at_price": 22000,
      "inventory_management": "shopify",
      "barcode": null
    },
    {
      "id": 44903743239,
      "title": "13",
      "option1": "13",
      "option2": null,
      "option3": null,
      "sku": "889773948203",
      "requires_shipping": true,
      "taxable": true,
      "featured_image": null,
      "available": false,
      "name": "adidas Originals Yeezy Boost 350 v2 - Zebra - 13",
      "public_title": "13",
      "options": [
        "13"
      ],
      "price": 22000,
      "weight": 1361,
      "compare_at_price": 22000,
      "inventory_management": "shopify",
      "barcode": null
    },
    {
      "id": 44903743431,
      "title": "14",
      "option1": "14",
      "option2": null,
      "option3": null,
      "sku": "889773948074",
      "requires_shipping": true,
      "taxable": true,
      "featured_image": null,
      "available": false,
      "name": "adidas Originals Yeezy Boost 350 v2 - Zebra - 14",
      "public_title": "14",
      "options": [
        "14"
      ],
      "price": 22000,
      "weight": 1361,
      "compare_at_price": 22000,
      "inventory_management": "shopify",
      "barcode": null
    }
  ],
  "images": [
    "//cdn.shopify.com/s/files/1/0094/2252/products/DSC_8462-2.jpg?v=1498083252"
  ],
  "featured_image": "//cdn.shopify.com/s/files/1/0094/2252/products/DSC_8462-2.jpg?v=1498083252",
  "options": [
    {
      "name": "Size",
      "position": 1,
      "values": [
        "4",
        "5",
        "6",
        "7",
        "8",
        "8.5",
        "9",
        "9.5",
        "10",
        "10.5",
        "11",
        "11.5",
        "12",
        "13",
        "14"
      ]
    }
  ],
  "url": "/products/flower-mountain-pampas-mutli-pink-black"
}